From the beginning of Ancient civilisation it has been into practice to write or draw whatever new is found or discovered. it can be in the form of art, language or expressions to express one’s feeling. Even everyone have used this concept to keep and share the details right of the time of one’s existence. this was in practise and the greatest example is the art work from the ancient civilisation whereas the remains of that period helps us to understand or connect the life style of the people of that ages. Even their ideas have helped use to spark an ideal of the basic principles that has helped us to upgrade into technology of today’s world. If it was not available to us today by the means of writing and drawings, we had to start from the beginning. Even we would not have been aware about certain principles existence without the help of content writing. So, Content is the material contained with writing or drawing and has certain meaning held within. For Example let us assume, Whether the material is in the form a book or a credit a card invoice or a catalogue the content is the full description of what is contained within the body of the piece.
At Divine Digital Company We create a Platform for Content marketing. We provide the most efficient software solution that enables businesses to centralise and streamline their upstream marketing processes from beginning to end, including planning and briefing to collaboration and approvals. even promoting once we reach to the final stage of promotion.
Content is only the strongest way to promote our product and educate our audience. Content Marketing is the strongest force to show our online presence. in this digital world as more and more people are going online so it is necessary to show our presence online by the medium of Digital Marketing. this Digital Marketing is very essential, because the online users are increasing day by day with a great pace. Content marketing helps in building trust and brand reputation as well. Hence it is 100% Yes that the worth of content marketing cannot be kept aside, but content marketing should be part of an overall plan.
Content marketing is a marketing model focused on creating, publishing and distributing content for a targeted audience online. The following are the advantages of the online promotions of the businesses are:
1. Attention attraction and lead generation
2. customer base Expansion
3. Online sales Generation or increase
4. Increase in brand awareness or credibility
5. Engagement of online community users
Content marketing attracts prospects and transforms prospects into customers by creating and sharing valuable free content for the business houses. Sustainable brand loyalty can be created with the help of Content marketing that drives more online users to our products. content marketing provides valuable information to consumers, content marketing creates a willingness to purchase products from the company in the future by increasing the brand value of the company. This is relatively a new form of marketing, that does not involve direct sales. Instead, it builds trust and rapport with the audience by the means of personal sharing and directly users sharing experiences online and can be viewed by millions.
Content Marketing is never been like other forms of online marketing, the content marketing always relies on anticipating and meeting an existing customer need for information, as opposed to creating demand for a new need. Content marketing always requires continuous delivery of large amounts of content to the users. And it has to be promoted preferably within a content marketing strategy. We @ Divine Digital Company relies our main focus on the needs of the prospect or customer. We @ Divine Digital Company helps to identify the customer’s need. Once the needs are identified then we plan the strategy how the information to be presented in a variety of formats, including news, video, white papers, e-books, infographics, email newsletters, case studies, podcasts, how-to guides, question and answer articles, photos, blogs, YouTube channels etc.